13th October 2022


Luno is the simple crypto investment app for everyone. We make it safe and easy to explore, buy and store crypto – no experience needed. Our mission is to put the power of cryptocurrency in everyone’s hands.

That means cutting through the hype and helping you to decide for yourself. We make big ideas simple and never use jargon. A guide at every step, we’re here for your questions, because there’s a lot to make sense of. For a financial system to be fair, everyone needs to understand it.

That also means working to make crypto truly inclusive. So far, more than 10 million people have chosen to invest in crypto with Luno. We’re on the ground in more than 40 markets across North America, Africa, Asia, and Europe, working to spread the word. Because a better financial system needs the participation of everyone, everywhere.