30South named official eyewear of Sunshine Tour

The Sunshine Tour has appointed 30South Eyewear as the official eyewear supplier to the Tour for 2021.

The Proudly South African company was founded in 2017 with the goal of providing high quality yet affordable eyewear made with the same materials as the world’s leading eyewear brands.

It has now added golf to its steadily expanding eyewear offering that supports a variety of sports such as cricket, rugby, sailing, running, rowing, fishing, mountaineering, climbing, skiing, kayaking, kitesurfing and mountain biking.

30South Eyewear currently has Sunshine Tour and European Tour champions Darren Fichardt and Dean Burmester as its leading golf ambassadors, as well as Sunshine Tour winners Merrick Bremner, Thriston Lawrence, Jacques Kruyswijk and Hennie du Plessis, rising Sunshine Tour stars Luca Filippi, Dylan Naidoo and Deon Germishuys, Big Easy IGT Challenge Tour winner Vaughn van Deventer, and South Africa’s number one ranked amateur Casey Jarvis.

“We’re absolutely delighted to be named the official eyewear supplier to the Sunshine Tour and to be able to support South African professional golf and its incredible golfers as they proudly fly the country’s flag on the fairways,” said Richard McEnery, who co-founded 30South with his childhood friend Jamie Cockayne.

“South African golfers are amongst our country’s greatest ambassadors as they compete all over the world and are regularly at the top of leaderboards. This is an amazing opportunity for us to partner with the world-class brand that is the Sunshine Tour and bring a Proudly South African product to the success story that is South African professional golf.”

Thomas Abt, Commissioner of the Sunshine Tour, welcomed 30South Eyewear as a partner to the Tour.

“We’re very pleased to have 30South Eyewear as a partner on the Sunshine Tour, and as a company which shares our vision of being a local brand with a global impact. Our members are equally excited to partner with a company that is investing in South African professional golf and which recognises the value our professionals offer as arguably South Africa’s most consistently successful sportsmen week in and week out around the world.”