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13th October 2022


ProItUp was established in 2021 with a clear focus – to be the industry leader in high-performance golf optics technology across Africa. Seeing firsthand how quality optics improved their own golf performance, the ProItUp founders set out to make the same technology accessible to the African golf community. In particular, the ProItUp team is passionate about providing its customer base across the continent with golf optics technology that is not only of the highest quality but also delivers value. From its headquarters in South Africa, ProItUp is building strong retailer partnerships while continuing to deliver direct-to-consumer satisfaction through its premium equipment and unparalleled customer service.