South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business, or events tourism.
We are committed to meaningfully contributing to the government’s objectives of inclusive economic growth, sustainable job creation, and redistribution and transformation of the industry through:
- Increasing the number of tourists who visit our country
- Increasing the geographic spread, length of stay, and spend of all visitors
- Improving seasonal arrival patterns
- Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector