The Titleist brand started with a vision – and an x-ray. The Titleist success story began one Sunday in 1932, when Phil Young, a dedicated amateur golfer, and owner of a precision molded rubber company, missed a well-stroked putt in a match with his friend, who was head of the x-ray department at a local hospital.
Convinced that the ball itself was at fault, Young and his opponent went to the hospital, x-rayed the golf ball in question, and found that its core was, in fact, off-center.