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1st February 2023

Sunshine Tour announces new partnership with SA Tourism 

SA Tourism has joined the list of exclusive partners to the Sunshine Tour and will tee off this relationship during the upcoming international Challenge Tour co-sanctioned tournaments in South Africa, beginning with this week’s Bain’s Whisky Cape Town Open at Royal Cape Golf Club.

As the official tourism marketing division of the South African government, SA Tourism’s partnership brings a significant enhancement to the already extensive positioning of South Africa on the global stage through the Sunshine Tour schedule and its international tournaments on the Challenge Tour and DP World Tour, with a broadcast reach of millions of homes worldwide.

The Sunshine Tour supports the tourism objectives of SA Tourism through the weekly exposure of hundreds of professional golfers, caddies and their families to the country and which in turn stimulates the local economy in communities where tournaments are played.

“The Sunshine Tour is a major driver of tourism and awareness of South Africa and its wonders through our nationwide tournaments and extensive international broadcast reach at our flagship events. Every week our tournaments showcase another incredible part of South Africa, from our major cities and world-class golf courses to our rich natural wonders,” said Thomas Abt, Commissioner of the Sunshine Tour.

“The partnership with SA Tourism completes this offering and we look forward to helping them promote South Africa as not only a tourism destination, but also a leading sports destination.”:

Photo: Sunshine Tour professional Jake Roos at this week’s Bain’s Whisky Cape Town Open. Roos won the inaugural tournament in 2012. Credit: Carl Fourie/Sunshine Tour.