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13th September 2022

Vodacom Origins focused on giving back

SOUTHBROOM, KwaZulu-Natal – A focused consistency has underpinned the development clinics on the Vodacom Origins of Golf since its inception in 2004, and this consistency shone through on day one of this week’s tournament at San Lameer Country Club on Tuesday.

Around 20 learners from disadvantaged areas on the KwaZulu-Natal South Coast attended the development clinic that forms part of every Vodacom Origins of Golf tournament. And Vodacom’s Eleni Kwinana – the Executive Head of Department for Vodacom Business Marketing KZN – was delighted to see young golfers she recognised from a previous Vodacom Origins golf clinic in 2020.

“To give young kids from areas where they would never be exposed to golf the chance to get some professional coaching is very heartwarming, and I even recognised some of the boys and girls from two years ago at one of our previous tournaments. It was brilliant to see them again,” Kwinana said.

“Youth education is one of our key pillars at Vodacom and helping communities has almost become a way of life for us. We don’t see CSI programmes as being something separate from our day-to-day work. Where we see a need we help or we find someone who can help.”

Helping people from all walks of life is par for the course for Vodacom, and golf has enjoyed their patronage and support for longer than most sports with the Vodacom Origins of Golf Series now the longest-running series of pro-am events on the Sunshine Tour.

“We really enjoy seeing the professionals and amateurs connect at our tournaments. Especially in this post-Covid time because people have been starved of human contact,” Kwinana said.