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Bain’s Whisky joins the Sunshine Tour with Cape Town Open title sponsorship

13th April 2021

Bain’s Whisky joins the Sunshine Tour with Cape Town Open title sponsorship

The Sunshine Tour today announced that Bain’s Cape Mountain Whisky, one of the Distell Group’s leading and internationally awarded brands, will become the new title sponsor of the Bain’s Whisky Cape Town Open which will be played at the Royal Cape Golf Club in April.

Bain’s Whisky has for several years been a supporter of the Cape Town Open, which is co-sanctioned by the Sunshine Tour and the European Challenge Tour.

“We’re delighted to join the Sunshine Tour as a supporter of a tournament that is very close to our hearts and aligns perfectly with our Bain’s brand. After all, what better synergy than bringing together Bain’s Cape Mountain Whisky, which has been awarded the World’s Best Grain Whisky and is made right here in the Cape, and the Cape Town Open,” said Kavir Gangiah, Distell Group Media, Sponsorship and Events Lead for Southern Africa.

“Bain’s Cape Mountain Whisky is a whisky distilled in the Cape and named after the Bainskloof Pass, which is an icon of the region. To associate with a tournament such as the Cape Town Open is the perfect expression of Bain’s as a locally distilled and internationally-awarded whisky, and for a tournament with an international field.”

This year’s Bain’s Whisky Cape Town Open, set to be played at Royal Cape Golf Club from 29 April to 2 May and for a prize fund of R3 million, is the ninth edition of a tournament that has played a key role in the development of many Sunshine Tour professionals’ careers, most notably European Tour champion Brandon Stone who won his first Sunshine Tour title in the 2015 edition.

“We are so pleased to welcome Bain’s Whisky as the title sponsor of the Bain’s Whisky Cape Town Open,” said Thomas Abt, Commissioner of the Sunshine Tour.

“Bain’s Cape Mountain Whisky prides itself as an innovative brand produced at Africa’s only commercial whisky distillery. Similarly, the Sunshine Tour prides itself on being a Proudly South African Tour and a breeding ground of champions under our banner of Greatness Begins Here. I think the two are a perfect fit.”

Dan Plato, the Executive Mayor of the City of Cape Town, said: “As a proud sponsor of the tournament for the last decade, the City of Cape Town is thrilled to welcome Bain’s Whisky on board for a sporting event that has become an integral feature of the City’s annual calendar. With the Mother City being one of the country’s popular golf tourism destinations, the Bain’s Whisky Cape Town Open represents so much of the uniqueness of the Cape province and we’re looking forward to showcasing this authentic natural beauty to an international audience.”

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